The color of the year for 2018 is “ultra violet,” according to Pantone Color Institute, a color consulting company that each year chooses a color that symbolizes design trends and cultural mood.
This color is what will dominate the fashion scene in 2018 while also reflecting, “what’s needed in our world today”.
So. What does purple have to say about our planet in 2018?
It’s “a dramatically provocative and thoughtful purple shade,” Pantone says, one that “communicates originality, ingenuity, and visionary thinking that points us towards the future.”
The selection draws upon influences from pop culture like Jimi Hendrix and David Bowie, who both favored purple hues, Pantone said in the announcement. It also takes inspiration from nature.
“As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings,” Vice President of the Pantone Color Institute. “Designers and brands should feel empowered to use color to inspire and influence.”
Pantone’s color of the year has been running since the year 2000 — past winners include “honeysuckle,” “marsala” and “sand dollar.”
We are waiting to see makeup looks, styles and patterns with this colour, what do you think of this colour?
Tell us in the comments below!
Until Next Time,